David Sackman

David Sackman

David Sackman is a visionary with big ideas. Over three decades of strategic marketing research leadership, his businesses have blossomed into multimillion-dollar empires under his guidance.

Dave serves as Executive Chairman of LRW (now Material), reflecting his vision to help companies integrate deep human understanding into core business functions. Recently he led an investment round led by Tailwind Capital; an equity firm focused on high-growth middle market companies.

Early Life and Education

David Sackman was born in 1956. As an attorney specializing in Labor & Employment Law, Employee Benefits, and Bankruptcy.

He currently serves as Principal at Reich Adell & Cvitan and a Member of the California Bar Association. In his time there, he has assisted clients in all manner of complex and high-profile legal disputes.

He is also an author, speaker and teacher on legal and political issues affecting labor law. Additionally, he has provided expert testimony in legislation drafts in California.

Professional Career

David Sackman is an experienced negotiator and litigator. He has extensive experience practicing across many areas of law including insurance defense, business litigation and labor & employment matters. Sackman has handled cases worth millions in claims as well as appeared before both California & US Supreme Courts to argue on their cases. In addition he has written and presented on numerous legal & business topics.

His presence has also been felt on the startup scene, mentoring young entrepreneurs while supporting those with ambitious ideas. Most notably, he took pride in his role as co-founder and president of Applied VR, the pioneering medical virtual reality company that’s using cutting edge technologies to combat America’s opioid crisis through its suite of products that has revolutionized patient care.

Achievement and Honors

David Sackman has enjoyed a distinguished career in business. As CEO and Chairman of Lieberman Research Worldwide (LRW), one of the world’s premier custom market research firms. Additionally, he founded AppliedVR(r), one of the foremost virtual reality firms.

He holds an Av rating from Martindale-Hubbell. A skilled litigator, he has handled many complex collection and bankruptcy matters worth millions. Additionally, his expertise lies in workplace technology: helping companies implement it within the field such as Virtual Reality to enhance employee performance. Finally, he enjoys tennis playing and spending time with family.

Personal Life

Dave Sackman is an American businessman, lawyer and musician. He serves as Chairman and CEO of LRW Market Research Company (one of the world’s premier custom market research firms) as well as founding AppliedVR(r), which utilizes Virtual Reality technologies to develop positive behavioral change solutions for some of our world’s most pressing problems.

He is a Florida-licensed attorney, an active member-in-good-standing of both the Florida and Orange County Bar Associations, an accomplished negotiator/litigator, a frequent guest speaker at professional associations, continuing legal education programs, community events as well as being active within Young Presidents’ Organization (YPO). Married with three children and five grandchildren currently residing in Los Angeles with his wife they love traveling together as well as playing tennis together.

Net Worth

David Sackman had a net worth of $9.78 Million as of 3 January 2022 and serves as Corporate Vice President – Global Shared Services of Automatic Data Processing Inc (ADP). Over the past 8 years he made 29 insider trades valued at $5,405,568 and currently owns 2,133 units of ADP stock worth this amount; filing Form 4 with SEC as of January 3 2022; married with three adult children and spouses as of this date and five grandchildren. Furthermore he served as advisor to emerging entrepreneurs at USC Marshall School of Business; additionally being part of Young Presidents Organization as well.

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